Social Trends: Separating the Signal From the Noise

Date TBA

Social media trends are a dime a dozen nowadays. Every day there’s a new challenge, fad, or aesthetic. One can’t keep up no matter how hard they try—and more often than not, it’s noise. To resonate in culture today, you need to identify which signals are worthy of your attention and how to activate them strategically.

If social media is an iceberg, these trends are the tip we see first and are quick to analyze. But beneath the surface is significant depth, telling us the complete story. Take trend spotting a step further by diving deep into online communities—this is where you’ll find the important stuff.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Allison Day

Reddit, Inc.

Matt Klein

Reddit, Inc.

This event will be in person

Details

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Format:

Presentation

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate