Diverse Creators Are Underpaid: How Do We Fix It?

Mar 10, 2023

11:30am – 12:30pm CT

Recording: Diverse Creators Are Underpaid: How Do We Fix It?, Mar 10, 2023

Though dozens of brands have made DE&I pledges, white influencers are still being paid 29% more than BIPOC influencers. In this panel, we’ll discuss the root causes of this pay gap, ideas for closing it, and how a personal commitment to advocacy and accountability can move the needle towards equality.

But, we won’t stop there. We’ll deeply explore DE&I issues beyond just equal pay, like the role of biased algorithms in hampering diversity efforts, and when activating BIPOC influencers feels like tokenism. We’ll address whether brands and marketers are doing the real work to solve problems of inequality, and where their promises are falling short. Our expert panel will provide brands and marketers with actionable solutions that can make a true difference.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sai De Silva
Sai De Silva

Scout The City

photo of Shannae Ingleton Smith
Shannae Ingleton Smith

Kensington Grey Agency Inc

photo of Tara Liggins
Tara Liggins

Collective Voice, Formerly Shopstyle Collective

photo of Monica Ravichandran
Monica Ravichandran

Collective Voice, Formerly Shopstyle Collective

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge