Brand POV in a Crisis: Speak Out or Shut the F Up?

Mar 14, 2023

10:00am – 11:00am CT

Recording: Brand POV in a Crisis: Speak Out or Shut the F Up?, Mar 14, 2023

From the war in Ukraine to Roe v. Wade, brands these days are expected to speak out on social issues yet often struggle with the right words and actions. Many keep quiet out of fear they'll say the wrong thing. But staying silent can also send the wrong message. This panel will dive into the pressure brands face, provide guidance on how to evaluate the right issues to get behind, and discuss when action needs to be louder than words.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Liv Allen


Aaronde Creighton

Leadership Circle

Sally Frykman Mobile

Lyle Weston

Joele Frank

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