Brand POV in a Crisis: Speak Out or Shut the F Up?

Date TBA

From the war in Ukraine to Roe v. Wade, brands these days are expected to speak out on social issues yet often struggle with the right words and actions. Many keep quiet out of fear they'll say the wrong thing. But staying silent can also send the wrong message. This panel will dive into the pressure brands face, provide guidance on how to evaluate the right issues to get behind, and discuss when action needs to be louder than words.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Liv Allen

Codeword

Aaronde Creighton

Leadership Circle

Sally Frykman

Pronto.ai/Pollen Mobile

Lyle Weston

Joele Frank

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner