Beyond the OP: Anime in the Music Industry

Pop culture has seen the rise and popularity of anime over the last few decades, and its power within the music industry is undeniable. In what ways is music propelling anime’s global growth? How is anime introducing fans to international musicians? What does the future hold for the intersection of these complementary industries? Join creators from across music and anime for a discussion as we explore these questions and delve into anime’s unseen character.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jean-Christophe Chamboredon

Milan Records / Sony Masterworks

Yoshiki Kobayashi

Toho Co., Ltd

Mikey McNamara

Strangely Compelling Multimedia

Kate Sánchez

But Why Tho

Satoshi Uto


Jon Weigell

Rolling Stone

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge