Beyond the OP: Anime in the Music Industry

Mar 14, 2023

11:30am – 12:30pm CT

Pop culture has seen the rise and popularity of anime over the last few decades, and its power within the music industry is undeniable. In what ways is music propelling anime’s global growth? How is anime introducing fans to international musicians? What does the future hold for the intersection of these complementary industries? Join creators from across music and anime for a discussion as we explore these questions and delve into anime’s unseen character.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jean-Christophe Chamboredon
Jean-Christophe Chamboredon

Milan Records / Sony Masterworks

photo of Yoshiki Kobayashi
Yoshiki Kobayashi

Toho Co., Ltd

photo of Mikey McNamara
Mikey McNamara

Strangely Compelling Multimedia

photo of Kate Sánchez
Kate Sánchez

But Why Tho

photo of Satoshi Uto
Satoshi Uto


photo of Jon Weigell
Jon Weigell

Rolling Stone

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge