Beyond the OP: Anime in the Music Industry

Pop culture has seen the rise and popularity of anime over the last few decades, and its power within the music industry is undeniable. In what ways is music propelling anime’s global growth? How is anime introducing fans to international musicians? What does the future hold for the intersection of these complementary industries? Join creators from across music and anime for a discussion as we explore these questions and delve into anime’s unseen character.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jean-Christophe Chamboredon

Jean-Christophe Chamboredon

Milan Records / Sony Masterworks

photo of Yoshiki Kobayashi

Yoshiki Kobayashi

Toho Co., Ltd

photo of Mikey McNamara

Mikey McNamara

Strangely Compelling Multimedia

photo of Kate Sánchez

Kate Sánchez

But Why Tho

photo of Satoshi Uto

Satoshi Uto

Crunchyroll

photo of Jon Weigell

Jon Weigell

Rolling Stone

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge
About
Format: Panel
Type: Session
Track: Music Careers
Level: Beginner