Ephemeral Trend Culture is Transforming Business
Trends—they tell us a lot about what grabs people’s attention, how they react to social changes, and how society has adapted as a result. Thanks to social media, trend cycles now rise and fall at a rapid rate, and the brands with resilient, future-ready business models are well-positioned to ride the wave and turn consumer attention into real revenue. Ephemeral trends start on social media, and brands need to be faster, bolder and more agile than ever before in order to meet the demands of the new consumer.
But how is fast-paced trend culture impacting the psychology of today’s consumer and the way we do business? Join Sprout Social and TikTok for a compelling conversation on how trend culture is influencing marketing, business and society at large, and what brands need to do to keep up.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.