Bringing a Super Bowl Concert to the Metaverse

Mar 13, 2023

11:30am – 12:30pm CT

Recording: Bringing a Super Bowl Concert to the Metaverse, Mar 13, 2023

This session will shed light on using the metaverse to elevate artists by building engaging communities and experiences. The National Football League in collaboration with Gamefam, and Warner Music Group launched the first-ever Super Bowl concert on Roblox starring Saweetie. In this panel style conversation, the teams share why showing up in the metaverse is not enough — the keys to success lie in being authentic and serving the Gen Z audience on the platform. Not all virtual concerts are created equal, find out how this experience broke the mold.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ricardo Briceno
photo of Seth Dudowsky
Seth Dudowsky

National Football League

photo of James Renovitch
James Renovitch

The Austin Chronicle

photo of Jillian Rothman
Jillian Rothman

Warner Music Group

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge