This session will shed light on using the metaverse to elevate artists by building engaging communities and experiences. The National Football League in collaboration with Gamefam, and Warner Music Group launched the first-ever Super Bowl concert on Roblox starring Saweetie. In this panel style conversation, the teams share why showing up in the metaverse is not enough — the keys to success lie in being authentic and serving the Gen Z audience on the platform. Not all virtual concerts are created equal, find out how this experience broke the mold.