The Real World of Music Licensing and Money

Mar 16, 2023

10:00am – 11:00am CT

Recording: The Real World of Music Licensing and Money, Mar 16, 2023

In today’s world, music use is at an all time high and in practically every case, a license has to be negotiated and a fee paid. Whether it’s a song, a sound recording or both, licensing deals are complex documents where a mistake or bad decision or inexperience can result in a substantial loss of money both short term and long.

This panel will tell you everything you need to know to successfully license your music--- from the initial request and the actual negotiation, to the resulting fees and continuing “backend”royalties. Topics covered include the audio and audio-visual streaming services, independent films and documentaries, video games, broadcast and cable television, Holograms, NFTs, social media sites, live performances and much more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeff Brabec
photo of Todd Brabec
Todd Brabec

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Interactive Badge
Film & TV Badge