The Influence of Latin Music on Global Touring

Mar 13, 2023

11:30am – 12:30pm CT

Recording: The Influence of Latin Music on Global Touring, Mar 13, 2023

There’s something to be said about the power of Latin artists in a live setting. Throughout the genre’s history, Latin crowds have been some of the most committed and passionate to exist. This came to a head in 2022 when we saw an explosion of Latin artists hitting the road, reaching more fans at bigger venues. From Bad Bunny to Los Bukis, Latin artists dominated, and the fans are no longer just Latin – we are seeing a huge crossover across cultures and generations. The trend persists into 2023 with RBD quickly selling out all dates for their upcoming reunion tour. In this discussion Hans Schafer, SVP, Global Touring, Live Nation and Guillermo Rosas, RBD’s Manager and Co-Producer of the tour will discuss the impact Latin emerging and heritage artists have on the future of global touring.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Griselda Flores
photo of Guillermo Rosas
Guillermo Rosas

T6H Entertainment

photo of Hans Schafer
Hans Schafer

Live Nation

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