Boarding Now: The New Consumers Redefining Travel
Consumers emerged from COVID newly focused on wellness, the climate, and time with friends and family. They also have a new group of colleagues: Gen Z, the most diverse and educated generation in history. Today’s consumers want to travel, but they expect venues to be cleaner and adventures to benefit their health and the planet. Meet these new consumers and learn from industry leaders about how they meet their customers' needs. You’ll learn about travelers like the Virtual Natives working dockside rather than deskside, the Climate Catalysts counting their carbon footprint from travel, and the Wellness Protagonists using tech for self-care. These personas are based on more than two years of research and over 150,000 voices. Explore who the new disruptors are and how businesses can adapt.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.