Featured Session: Building a Brand Through Community

Mar 16, 2023

4:00pm – 5:00pm CT

Recording: Featured Session: Building a Brand Through Community, Mar 16, 2023

Creating, producing and selling exciting products isn't enough anymore with buyers having more choice than ever. Today’s consumer needs to feel connected to a brand's values, mission and personality. They want to be a part of an open space to join forces; a member of a community of like-minded advocates who are sharing a similar journey. There’s no more connected experience than that of parenthood. It’s hard and near impossible to do alone. Join Kristen Bell, Dax Shepard and Erica Buxton as they talk about building their brand, Hello Bello and how focusing on community first and their day one pledge to be a part of life’s messiest, stinkiest, most unmissable joy has birthed their award-winning company to category leadership. The inspirational discussion will tackle inclusivity, transparency and the power of giving back.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kristen Bell
Kristen Bell

Hello Bello

photo of Erica Buxton
Erica Buxton

Hello Bello

photo of Sam Sanders
Sam Sanders

Vox Media

photo of Dax Shepard
Dax Shepard

Hello Bello

Online Availabilty

This event will be available online

This event is currently available on demand.
Video On Demand for this event began on Friday, March 17th 2023 at 4:00pm CT.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
SXSW Online
Film & TV Badge
Open Captioned