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Recording: Giving Formula 1 a Tech Edge, Date TBA

For decades, Formula 1 has been referred to as the "world's fastest laboratory". Especially, because technical innovations are developed that later might be used in passenger cars. But also, F1 seeks to become more efficient and sustainable, just as the automotive industry in general. In this presentation, you will learn how the Mercedes-AMG PETRONAS F1 Team is increasing efficiency and reducing CO2 emissions through the use of innovative software solutions, and what this could mean for the entire automotive industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mandy Curi

Mandy Curi

Motorsport Network

photo of Jeff Jenkins

Jeff Jenkins

TeamViewer

photo of Michael Taylor

Michael Taylor

Mercedes-AMG Petronas Formula One Team

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About
Format: Panel
Type: Session
Level: Intermediate