Giving Formula 1 a Tech Edge

Mar 14, 2023

2:30pm – 3:30pm CT

Recording: Giving Formula 1 a Tech Edge, Mar 14, 2023

For decades, Formula 1 has been referred to as the "world's fastest laboratory". Especially, because technical innovations are developed that later might be used in passenger cars. But also, F1 seeks to become more efficient and sustainable, just as the automotive industry in general. In this presentation, you will learn how the Mercedes-AMG PETRONAS F1 Team is increasing efficiency and reducing CO2 emissions through the use of innovative software solutions, and what this could mean for the entire automotive industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mandy Curi
Mandy Curi

Motorsport Network

photo of Jeff Jenkins
Jeff Jenkins


photo of Michael Taylor
Michael Taylor

Mercedes-AMG Petronas Formula One Team

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