For decades, Formula 1 has been referred to as the "world's fastest laboratory". Especially, because technical innovations are developed that later might be used in passenger cars. But also, F1 seeks to become more efficient and sustainable, just as the automotive industry in general. In this presentation, you will learn how the Mercedes-AMG PETRONAS F1 Team is increasing efficiency and reducing CO2 emissions through the use of innovative software solutions, and what this could mean for the entire automotive industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Mandy Curi
Motorsport Network
Jeff Jenkins
TeamViewer
Michael Taylor
Mercedes-AMG Petronas Formula One Team