Jasper was one of the earliest startups to offer generative AI as a way to accelerate content creation. Launching in 2021, it combined language models with expertise on conversion-optimized marketing strategies. This combo led to immediate traction and made Jasper one of the fastest growing startups of all time, going from 0 to 100k customers in under 2 years. Then ChatGPT happened, which uprooted the landscape for AI. Google introduced Bard, and the world shifted again. In the industry of AI, frequent changes bring major tectonic shifts in the market. Hear how Jasper has predicted, pivoted and thrived in the face of unpredictable events through the lense of CEO Dave Rogenmoser and longtime investor Sameer Dholakia of Bessemer Venture Partners.