Featured Session: A New School of Leaders Transforming the Marketing Experience
A new school of leaders is cracking the code on creating a better value exchange between people and the content they consume, transforming their businesses and the wider advertising industry. They are Conny Braams, Unilever’s chief digital and commercial officer who is bridging the gap between marketing and sales while sitting atop some of the world’s most revered brands; Jeremi Gorman, the new president of worldwide advertising for Netflix, home to some of the most talked about shows in 2022, which just launched its ads business last November; and Tim Mapes, chief marketing & communications officer for Delta Air Lines, who is redefining the personalized experience for customers, while transforming the airline from a carrier that gets people from point A to B to a lifestyle brand that harnesses the power of preferences to make every trip feel curated and unique.
In a conversation led by MediaLink CEO Michael Kassan, you will hear from power players across the ecosystem who are flipping the script, creating experiences that engage consumers by reflecting the convergence of commerce, community, culture & content.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
This online event has ended
This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 15th 2023 at 10:00am CT.