Beyond Your Algorithm: Making TikTok Work for You
Robyn DelMonte of “Girlbosstown” alongside UTA Digital Talent agent Scarlett Perlman talk about going from waiting tables a year ago to serving creative and social strategy to some of the biggest brands in the world. Leveraging TikTok’s magic as a platform she gained attention and traction by sharing her social strategy, commercial ideas, and PR moves for her favorite brands and celebrities. Bridging the gap between consumer and creator and being able to work both in front of the camera and in the board room.
This discussion will highlight the importance of understanding your audience, brand humanization, and allowing creators to help navigate the future of digital marketing.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.