UFC and the Women Behind the Brand

Mar 12, 2023

2:30pm – 3:30pm CT

Recording: UFC and the Women Behind the Brand, Mar 12, 2023

A brand forged from hard work, dedication and defying the odds, hosting 29 consecutive sellouts and home to more than 700 active athletes – UFC only continues to gain momentum as one of the fastest growing sports brands. 2023 will mark the premiere combat sports organization’s 30th year in business where they have broken barriers, shattered ceilings, and captivated millions around the globe.

Join a few of the influential women behind the company’s ever-growing success, as they discuss everything UFC - past, present, and future … with a few surprises along the way!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Heidi Androl
photo of Claudia Gadelha
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