Worldbuilding with LEGO, Pinterest & Amplify

Mar 13, 2023

10:00am – 11:00am CT

Recording: Worldbuilding with LEGO, Pinterest & Amplify, Mar 13, 2023

Join LEGO, Pinterest and Amplify to explore how brands can harness worldbuilding strategies to create fandoms, with immersive storytelling that puts audiences at the epicentre.

Worldbuilding is a tool that film directors and novelists have used for decades to create compelling and engaging environments for ideas, characters and stories to live in. But how can brands also construct these connected worlds, and create storylines and environments to put audiences at the heart of their narratives?

This future-forecasting panel will uncover how top brands, entertainment companies and culture shapers design and craft worlds with audience participation and shareability in mind, helping cement your brand’s wider influence on culture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kristofer Crockett
Kristofer Crockett

The LEGO Group

photo of Judy Lee
Judy Lee


photo of Jeavon Smith
photo of Alex Wilson
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge