#worldbuilding

Worldbuilding: Co-creating Immersive Storytelling

Mar 13, 2023

10:00am – 11:00am CT

Join LEGO, Pinterest and Amplify to explore how brands can harness worldbuilding strategies to create fandoms, with immersive storytelling putting audiences at the epicentre.

Worldbuilding is a tool that film directors and novelists have used for decades to create compelling and engaging environments for ideas, characters and stories to live in. But how can brands also construct these connected worlds, and create storylines and environments to put audiences at the heart of their narratives?

This future-forecasting panel will uncover how top brands, entertainment companies and culture shapers design and craft worlds with audience participation and shareability in mind, helping cement your brand’s wider influence on culture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kristofer Crockett

The LEGO Group

Judy Lee

Pinterest

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film & TV Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate