Join LEGO, Pinterest and Amplify to explore how brands can harness worldbuilding strategies to create fandoms, with immersive storytelling that puts audiences at the epicentre.

Worldbuilding is a tool that film directors and novelists have used for decades to create compelling and engaging environments for ideas, characters and stories to live in. But how can brands also construct these connected worlds, and create storylines and environments to put audiences at the heart of their narratives?

This future-forecasting panel will uncover how top brands, entertainment companies and culture shapers design and craft worlds with audience participation and shareability in mind, helping cement your brand’s wider influence on culture.