Kristofer Crockett

With a life and career that has spanned the world from Hawaii to New York to London and Shanghai, Kris Crockett has always been about pioneering new paths to deliver ridiculously good marketing. Over 20+ years in advertising and marketing, Kris has established himself as a truly innovative brand marketer, continuously challenging the current perception of what’s possible to bring meaningful experiences to brand audiences. Following many years in Amsterdam first as the head of digital marketing for Converse in Europe and then the head of marketing for the young eyewear upstart Ace & Tate, Kris settled in Denmark where he is currently the Global Brand Director for The LEGO Group. Kris’s first task at LEGO Group was to launch their first global brand voice in decades, Rebuild The World. Most recently, he led the creation and implantation of the brand’s biggest campaign to-date – the celebration of their 90th Anniversary.