Join All-Pro NFL wide receiver and 3X Pro Bowler Stefon Diggs for a conversation on how today’s successful athlete brand partnerships are achieved through genuine connection, teamwork and originality. It must be a strategic two-way street, though, with authenticity leading the way as it creates value for all parties including the consumer base. The athlete influencer and brand ambassador has evolved in today’s new media age offering brands multidimensional 360 campaigns that reach a multitude of demographics.

The savvy athlete brand ambassador (like Diggs) act as their own CEO and leverage multiple avenues to create, cultivate and transcend the parameters of their sport to become an impactful brand partner that helps lead brands to conversions. Stefon Diggs continues to evolve as a leading player on the field, and also as a business leader off the field, which in turn has created long-term opportunities for his own brand, partners, and ultimately his legacy.