Presented by House of Creative Denmark
Generative AI in marketing: Hyper-personalisation without isolation?
Generative AI has made hyper-personalization mainstream. With ChatGPT and Stable Diffusion, it's no longer difficult to imagine a future of tailor-made content for any audience or situation. But how do advertisers navigate this opportunity? Is their brand flexible enough to fit innumerable ads and stories? And how does it impact us as individuals in a society?
The Nordic company Render is automating content production for international brands – such as Circle K – and is constantly on the search for the right balance between machine autonomy and human authority. Hear how big brands are handling hyper-personalization, and how Render Ads is approaching the challenges and opportunities of generative AI.
• Michael Jeppesen, CEO at MUST & Co-founder Render
• Dennis Bøgestad Laursen, Co-founder Render
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