The Loyalty Firm is an Artist Management and Events company founded in 2005 by Ryan Cano with the mission to help Artists every day in every way. The company is incredibly excited to celebrate this mission at SXSW 2023 with a showcase featuring a mixture of Artists on our Management roster as well as Artists we either consult with or are just plan fans of. Join us for one spectacular night at The Loyalty Firm's Official SXSW 2023 Showcase at The Velveeta Room on Saturday, March 18th featuring these tremendous music performers: Kay Odyssey (1am), Pearl Earl (12am), Lola Tried (11pm), My Education (10pm), 1st Base Runner (9pm) and Semihelix (8pm). Doors open at 7pm.

Poster above designed by Austin's Velcrowolf