ALLIVE ENTERTAINMENT, LLC (ALLIVE AGENCY | 7070 SOUND | GOGOTIX.CO) IS AN ENTERTAINMENT GROUP FOCUSING ON EXPANDING GO-GO'S SPHERE OF INFLUENCE.

NOT TO BE CONFUSED WITH BELINDA CARLYLE’S BAND OR SKINNY
WHITE GIRLS IN TALL BOOTS, GO-GO IS THE OFFICIAL MUSIC OF WASHINGTON DC, AS SIGNED INTO LAW BY MAYOR MURIAL BOWSER IN LATE 2019.

FOR DECADES, GO-GO MUSIC HAS BEEN THE DISTRICT’S MOST POWERFUL HOMEGROWN CULTURAL CREATION. CREATED BY "THE GODFATHER OF GO GO" CHUCK BROWN, GO-GO BEGAN AS A SUBGENRE OF FUNK MUSIC IN THE 1970'S WITH AN EMPHASIS ON SPECIFIC RHYTHMIC PATTERNS AND LIVE CALL AND RESPONSE. THE GENRE HAS HAD A KEY INFLUENCE IN MAINSTREAM GENRES SUCH AS HIP-HOP AND R&B. GO-GO'S INFLUENCE CAN BE HEARD IN MANY BILLBOARD CHART TOPPING SONGS FROM ARTISTS SUCH AS SALT-N-PEPA, BIG DADDY KANE, BEASTIE BOYS, WALE, AMERIE, TONI BRAXTON, J-LO, PHARRELL, BEYONCE AND MORE.

GO-GO MUSIC IS AGAIN GAINING RECOGNITION NATIONALLY. ROLLING STONE FEATURED MULTIPLE ARTICLES ABOUT THE GENRE PRIOR TO PHARRELL’S SOMETHING IN THE WATER FESTIVAL, WHICH PAID HOMAGE TO LOCAL GO-GO CULTURE BY INVITING BANDS SUCH AS RARE ESSENCE, BACKYARD AND TOB TO TAKE THE STAGE. THE HYBRID TRAP, ROCK AND GO-GO BAND BLACK ALLEY EVEN BACKED PHARELL FOR HIS SET WHICH
FEATURED, THE CLIPSE, JUSTIN TIMBERLAKE AND OTHERS. PHARELL ALSO DEDICATED AN ENTIRE EPISODE OF HIS “OTHERTONE” PODCAST AS AN HOMAGE TO THE CULTURE.

THE SHOWCASE WILL FEATURE THE ALL STAR HOUSE BAND “CRANK CAVIAR”, A ROTATING CAST OF GO- GO’S FINEST MUSICIANS, PLAYING ALL OF THE BIGGEST GO-GO HITS!!