Presented by Lush Cosmetics

Lush House

Mar 12, 2023

10:00am – 6:00pm CT

Sunday, March 12th - 10:00am - 6:00pm, 8:00pm - midnight (Glitterbox party)

All are welcome at The Lush House—a playful experience that celebrates our vibrant heritage and the bright future ahead.

Lush Cosmetics infamously came off all Meta platforms in 2021 in a controversial move, praised and criticized by the industry in equal measures. Join us to be immersed in creative chaos and learn how we're pushing the boundaries of innovation at the intersection of cosmetics, activism and technology by exploring what it means to be anti-social and inventing an ethical digital future.

What's on today:

10:30am A Fresh Approach to Skincare
Join host Barrett Smith in the Lush Kitchen to see how our best-selling Catastrophe Cosmetic Fresh Face Mask is made.

11:00am Enter the Lush Storyverse
A one-of-a-kind conversation, bringing real world and digital world characters together as Lush fan favorites Snow Fairy and Lord of Misrule come to life via motion capture technology and Unreal animation to join a discussion panel. Learn how their worlds are created and discover the role immersive storytelling could play in the future.

1:00pm Enter the Metastore - with the Godmother of the Metaverse
Forget the megastore; enter the Metastore. Join Godmother of the Metaverse Cathy Hackl in a conversation on the evolution of the Metaverse, extended reality and increased digital capabilities in physical locations. We delve into the potential for retail to become a social network of immersive, interactive, connected and open-source stores – with community, experience and digital safety at its core.

2:00pm - 5:00pm
Meet two iconic Lush characters, the Lord of Misrule and Snow Fairy, brought to life via motion capture technology and Unreal animation. (Available at 2pm, 4pm and 5pm)

3:00pm How to Grow Brand Impact Beyond 'Clicktivism'
Consumers demand that brands do more than the bare minimum to advance real social change. And they should, corporate brands are exceptionally influential members of modern society. Lush Chief Ethics Office Brandi Halls, Director of Cultural Strategy at the League JT Johnson and Head of Global Activism at Ben & Jerry’s Chris Miller explore: how do we grow brand culture's muscle for civic participation—with or without public awareness or applause?

5:30pm Lush Kitchen Live
Join product expert Erica Vega and Tete Bang to make our bestselling Intergalactic Bath Bomb and get ready for the Glitterbox party!

Doors re-open at 8:00pm

Wellbeing and Dance Music: What's Next?
In conversation with Glitterbox, we'll discuss finding community and connection on the dancefloor, and how healthy living is becoming increasingly present in club culture.

Lush x Glitterbox Party
It's our party and we'll dance if we want to! Join us for an unforgettable live set from Dames Brown and Melvo Baptiste.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge