Presented by Prime Video

Y’all Are Welcome to Prime, TX

Mar 11, 2023

12:00pm – 6:00pm CT

Prime Video is putting down roots with the newly incorporated Prime, TX, at Hotel San Jose in Austin’s hotspot South Congress neighborhood.

Just like Prime Video transports you to different worlds with its hit shows, Prime, TX is a portal to the Lone Star State of your dreams. Enjoy craftier cocktails at The Boys XXXclusive Bar, southern hospitality from the Academy of Country Music Awards, and harmonic vibes inside Daisy Jones & the Six’s recording studio, all set to some boot scootin’ boogie vibes from DJs Disko Cowboy, CRG, Kimmy K and more.

Come *grow* with the flow in Harlem, unleash your inner strength with The Power, and find your otherworldly side with Carnival Row. After you get a made-to-fade semi-permanent tattoo repping your favorite show, swing by Prime Denim Co. for a customized screen printing experience. Finally, don’t forget to indulge at The Summer I Turned Pretty pie stand & cruise next door to Austin Motel for snacks & lotto prizes at our Swarm Mini Mart popup (3/10-3/11).

March 10 - 12

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge