Presented by Doritos in partnership with Billboard

Date TBA

Visit Doritos® ‘Taste the Night’ Immersive Tunnel and enjoy a multi-sensorial experience inspired by Doritos® triangular shape. Fans will walk through a kaleidoscopic tunnel leading them on a Doritos® After Dark™ journey with visuals, scents and sounds – from the crunch of a chip to the scent of BBQ. Fans can enter for a chance to win two tickets to Doritos® After Dark™ at Billboard House, using the Doritos® Triangle Tracker Snapchat AR Lens and scanning the installation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
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