Presented by Doritos in partnership with Billboard

DORITOS® Taste the Night Immersive Tunnel

Date TBA

Visit Doritos® ‘Taste the Night’ Immersive Tunnel and enjoy a multi-sensorial experience inspired by Doritos® triangular shape. Fans will walk through a kaleidoscopic tunnel leading them on a Doritos® After Dark™ journey with visuals, scents and sounds – from the crunch of a chip to the scent of BBQ. Fans can enter for a chance to win two tickets to Doritos® After Dark™ at Billboard House, using the Doritos® Triangle Tracker Snapchat AR Lens and scanning the installation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
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Film & TV Badge
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