Presented by United Masters
Allurr is a multi-talented DJ, producer, and curator hailing from New York and now based in Atlanta. Allurr has worked with a variety of notable organizations and brands such as McKinsey & Company, Intel, Atlanta Botanical Gardens, BMW, UnitedMasters, Refinery 29, A3C Festival and Conference, Atlanta United, Roma Football Club, Tribeca Film Festival, Ally, and Red Bull just to name a few. His ability to excel in both corporate and nightlife settings has made him a diverse talent.
As a DJ, Allurr has had the opportunity to open for Grammy-nominated Pusha T and collaborate with Bryan-Micael Cox for events, as well as DJ for Dancehall Star, Spice during New York Fashion Week 2022. His skills as an event curator has led to sold-out shows, showcasing his ability to bring his vision to life.
Allurr's sound is an ethereal blend of musical inspiration, taking notes from Pharrell Williams’s captivating beats, Kanye West's dark soulful melodies, and Brian Eno's experimental soundscapes. He finds similar inspiration in the worlds of art and design, drawing influence from visionaries like the late Virgil Abloh, the abstract expressionist Mark Rathko, Japanese streetwear, and the legendary Mas
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.