Presented by EMPIRE Presents: New Africa


Mar 17, 2023

1:10am – 1:30am CT

Mala Vida

This performance is part of the showcase that starts on Thursday, March 16at Mala Vida

Singer-songwriter Rotimi is leading a new era of game changers. Infusing contemporary R&B with traditional Afrobeat and dancehall, Rotimi introduced his own smooth sound of global influences. Following the success of "Walk With Me" and a “Love Riddim” remix featuring Akon, Rotimi dropped a second EP under EMPIRE called The Beauty Of Becoming. The project debuted the perfect cuddle weather & “In my Bed” ft Wale which peaked at #12 on the Billboard Hot R&B Songs Chart, #15 on the Billboard Top Thriller Global Chart, and became the singer's first RIAA Gold Certified record.

To kick off 2021, he released videos for “Love Somebody,” “What To Do,” “Decide,” and “Don’t You Ever” as well as his debut studio album All or Nothing which amassed over 100 million streams and featured Ludacris, Busta Rhymes, Yung Bleu, Tank and more. He wrapped 2021 with wedding song favorite “I Do.” 2022 proved to be just as successful as the singer completed his first headlining world tour selling out in major markets including New York, Los Angeles, Boston and more. 2022 also saw “Love Riddim” become RIAA certified Gold and the release of new music with global impacts including “Make You Say” ft Nektunez

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
Interactive Badge
Film & TV Badge
Afro Pop