Presented by Beer n Tacos
Since Chicago-based hip hop artist and music producer Master Yeti released his first single, “On My Own” in November 2019, he has quickly amassed an organic fan base of over 155K monthly listeners. Catching a wave on streaming playlists and airwaves, Yeti’s latest single “Livin’ Life” racked up over 400K streams in just under three months. Finding his footing through a deep family musical background, Master Yeti began producing in 2017 and has honed his ability to craft powerful melodies and cohesive songs across genres. Master Yeti’s versatile catalog is in part due to inspiration from his father, an esteemed pianist and the Minister of Music at Mount Joy Baptist Church in Chicago, and late uncle, an acclaimed left-handed bass player.
After attending Columbia College Chicago on an art scholarship, Yeti got on the grind as an enterprising entrepreneur by working as a graphic and web designer before founding his Chicago-based creative design, artist development and music production house, Yeti Studios. In 2015, he also partnered with his brothers to launch a culture-first signature fashion brand, Veyron Calanari (www.veyroncalanari.com) in Chicago’s West Town neighborhood.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.