Presented by My Executive Room Presents: Off The Burner


Mar 18, 2023

9:50pm – 10:05pm CT

Half Step

AdELA, a South African born, Florida raised, Atlanta native is triple-threat. She’s a singer, songwriter, and rapper thriving as an Independent Artist. 

AdELA earned her first RIAA Certified Gold credit as a co-writer and performer on Meek Mill’s “Made it From Nothing.” In 2015, AdELA made her official debut with Off the Burner, followed by her EP Dreamers and Thinkers, where she decided to feature a well-known rapper on every track. AdELA landed collaborations with Royce Da 5’9, Skyzoo, Torae, Fat Joe, and Kool G Rap just to name a few. Dreamers and Thinkers peaked at number 21 on the iTunes Top 100 in the United States as well as breaking the Top 100 in the UK and France.
AdELA has recently released singles “Get It, Get It” and ‘My Green” and made her directorial debut with two stunning music videos. She also wrote and performed the trailer song “Octane” for Rider’s Republic, a Ubisoft video game. Additionally, AdELA wrote and recorded “Champion” the official song of the 2022 Stanley Cup for the National Hockey League and is featured in their official music video. AdELA has created custom music for HBO Max, Netflix, Hulu, ABC, and Nickelodeon to name a few.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
Interactive Badge
Film & TV Badge
Atlanta, GA