Trucha Soul Records is a live archival DJ experience, vinyl label and music research project. As one of Austin’s only standing Latino music-focused vinyl imprints, the label features specialty artist collaborations and highlights rare and found music releases from Texas, Mexico and beyond. With DJ sets inspired by rare Latin gems, Mexico City and Monterrey-style cumbias and sonidero DJ culture, Trucha Soul has been featured and performed sets on Lot Radio, Bandcamp label highlights and Aire Libre FM (CDMX) and more. In 2023, Trucha Soul will premiere Sonido Trucha Soul Sound-System, a traditional Mexico City-style Sonidero street sound system, made in collaboration with legendary sound system builder from CDMX, Sonido El Pato.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.