With unprecedented access to the MuchMusic archives, “299 Queen Street West” tells the story of a scrappy Canadian television upstart from the perspective of the VJ’s who at the time had no prior TV hosting experience, received no direction, no scripts and broadcasted live across the country.

The channel's rise in popularity intersected with rap music entering the mainstream, the birth of grunge and alternative rock and pop stars caused teenage hysteria at the iconic street level studio.