For the 6th Conference in a row- Atomic Music Group will host their Uncanny Hootenanny at The Historic Continental Club on Friday Night of SXSW. The second half of an all day/all night event, The Hootenanny has proven to be one of the hotspots for good old fashioned fun and revelry. AMG is one of the most established international boutique agencies in the world. Founded in 1995, the company represents over 300 artists spanning every musical genre and has 24 agents in offices all across North America.