Secretly Distribution is celebrating 25 years of supporting great independent labels and artists at SXSW 2023. Founded with the belief that independent labels would be stronger and more successful if they banded together, 25 years on, SD is a global digital and physical distributor with a diverse roster of some of the most exciting labels and artists from around the globe. Art and artists come first, and we work daily to empower creative music makers with technology, transparency, investment, and knowledge to grow their businesses and connect with fans worldwide. Truly independent music distribution where music always comes first.