DJ Drama + Generation Now

Tyree Cinque Simmons (born April 22, 1978),[1][2] professionally known as DJ Drama, is an American DJ, record executive and music promoter. He is the co-founder (with Don Cannon) of Generation Now, an Atlantic Records imprint with artists including Lil Uzi Vert, Jack Harlow, and Skeme on its roster. He gained recognition as the official DJ for Atlanta rapper T.I. and as a prominent mixtape DJ with his series, Gangsta Grillz. Numerous artists have utilized the DJ Drama's Gangsta Grillz branding in projects he's compiled, including Lil Wayne, Fabolous, Jeezy, Gucci Mane, Snoop Dogg, YoungBoy Never Broke Again, among others.

He was a co-founder of the Atlanta-based DJ and artist collective known as the Aphilliates. Drama has released 5 studio albums, curating tracks with both "underground" and prominent artists, the latest of which being Quality Street Music 2 (2016)

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring DJ Drama + Generation Now

Mar 19, 2023
12:05am — 12:30am
Presented by
Beer n Tacos
Atlanta, GA
Hip-Hop / Rap