TheGr8Thinkaz is a lifestyle brand and multimedia collective of emcees, entrepreneurs, and educators. Rooted in HipHop, the collective produces unique content, commodities and experiences that entertain, teach, and heal. They have independently toured nationally, bringing a nostalgic sense of communal performance and high energy to every stage they hit. TheGr8Thinkaz currently have home bases in Chicago, Houston and Champaign, where they raise collective consciousness by committing to a holistic lifestyle of self-mastery through music, art, design, education, and culture.

At SXSW, TheGr8Thinkaz will be hosting TheGr8Cypher - a gathering of HipHop community honoring the authentic nature of the historic cypher. TheGr8Thinkaz provide a free space for creatives to perfect their craft, engage community, elevate
their voices, and gain exposure. As its name promotes, TheGr8Cypher encourages participants to practice Gr8ness in every bar, verse, and freestyle that they present.