The Rare Occasions

The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music.
In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play. Around the same time, their 2016 track “Notion” went viral on TikTok and topped Spotify’s viral chart in the US and internationally, and in 2022 landed on Billboard’s alt charts and top 100 singles charts in the UK, Ireland, and Canada.
The Rare Occasions released their new EP, Attaboy, on Nov 4th, 2022. The first single off the EP “Seasick” garnered the attention of radio across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After headlining their Fall 2022 tour the band has shifted its efforts towards new music in 2023.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring The Rare Occasions

Date TBA
Presented by
Ari's Take
Los Angeles, CA
Professional Connections
The Rare Occasions is seeking the following:
  • Brand Partnership
  • Gear Endorsement
  • Sync/Music Supervisors