Softee

Nina Grollman’s moniker, Softee, isn’t just a sardonic nod to the thrifty, soft-serve giant; it’s an earnest — sometimes painfully so — descriptor of the Brooklyn based artist’s approach to love and music. Her work is a kaleidoscopic exploration of wrought emotion, tinged with influences as sundry as Robyn, Janet Jackson, and the pure, unfettered melodrama of 80s pop. But, whether she’s wrestling through a heartbreak, or making sense of her sexuality, Softee weaves her anxiety and unrest into urgently joyful, angsty queer pop. Her song “Crush,” featured on the 2022 Queer as Folk reboot, was described by Rolling Stone as “a swooning synth-pop gem that opens up at the bridge with a stream of strings that give the song a vintage disco feel, like glittery teardrops hitting the dance floor.”

Back in the day, the Moorhead, Minnesota born artist remembers Fargo-esque winters in her makeshift bedroom studio: recording Katy Perry covers and uploading them to Youtube, writing songs, and unleashing the emotional rhythm that would eventually lead her to experiment with loop pedals across New York City stages alongside Linda Diaz, Sir Babygirl, Blaketheman1000 and Francesca D’Uva.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Softee

Date TBA
Presented by
Tiger Bomb Promo
Date TBA
Presented by
Nine Mile / Merge / City Slang