During the 2020 lockdown three long-time friends and collaborators got together to make music. There was no plan or agenda. Just the idea of having a safe space to create. Something clicked in a cabin by Iceland´s biggest lake.

One of Iceland’s most beloved artists, Valdimar Guðmundsson (better known as frontman of 6-piece rock and roll band Valdimar), explores his folk roots along with powerhouse performers Ásgeir Aðalsteinsson and Ómar Guðjónsson in new americana project LÓN.

On LÓN’s debut single, My Father, we are taken on an introspective journey of a sort of second adolescence that happens when entering middle age. There’s a comfort that comes with aging, growing into your bones and your stories, but also a grieving of youth.

Valdimar and Ásgeir’s previous project Valdimar has been one of Iceland´s most successful indie-bands for the past ten years. It has earned them two Icelandic Music Awards for Best Rock Song (2016) and Best Rock Album (2018). Ómar received the Iceladic Music Awards for Best Jazz Album (2009 and 2010), Best Jazz Song (2019) and Best produced album (2018).

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring LÓN

Mar 16, 2023
10:00pm — 10:40pm
Presented by
Iceland Airwaves
Reykjavík, ICELAND
Professional Connections
LÓN is seeking the following:
  • Label
  • Brand Partnership
  • Gear Endorsement
  • Other Artists to Tour With
  • PR/Publicity Agency
  • Publishing
  • Sync/Music Supervisors