credit: Andrew Hallenberg


Founded by duo Ali Genevich (vocals/guitar) and Jake Brooks (vocals/guitar/synths), Laveda released their polished debut album ‘What Happens After’ in 2020. Drawing a post-apocalyptic landscape through layers of colorful sound and ethereal melodies, the band fused polished pop clarity with ‘90s guitar sounds reminiscent of groups like The Sundays or My Bloody Valentine. Dubbed as “a young band with a fully realized voice and perspective” by NYC’s Look At My Records!, the album saw Laveda attract praise across the US and beyond.

Brooks and Genevich spent most of the summer and fall of 2021 in Los Angeles working again with producer Dylan Herman (Beck, Pynkie) on their second full-length LP. Tapping into all the angst and anxiety that accompanies coming-of-age during bleak and uncertain times, ‘A Place You Grew Up In’ acts like a time-capsule of its inception period, exploring a range of themes from the loss of innocence to the struggles of coming to grips with reality.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Laveda

Mar 17, 2023
8:00pm — 8:40pm
Presented by
The Nothing Song
Albany, NY
Dream Pop
Professional Connections
Laveda is seeking the following:
  • Label
  • Management
  • Brand Partnership
  • Gear Endorsement
  • Other Artists to Tour With
  • Booking Agent - US
  • Booking Agent - UK/Europe
  • Sync/Music Supervisors