Everything you hear on his track is made on his own -- drums, bass, guitar, post effects -- written, recorded and produced solo. LØREN has released three singles, ‘ALL MY FRIENDS ARE TURNING BLUE’, followed by ‘EMPTY TRASH’ and ‘NEED (ooo-eee)’, which have connected with listeners around the globe for his unique, rock-influenced sounds and have combined over 14M YouTube views in less than a year.

Apart from his solo project, LØREN provided songwriting for BLACKPINK's ‘THE ALBUM’ including tracks ‘Pretty Savage’, ‘You Never Know’ and ‘Lovesick Girls’—the latter for which he appeared in the music video as the male lead. LØREN also received production credit for G-Dragon's single ‘Bullshit’ off his 2017 album ‘Kwon Ji Yong’.

In 2022, LØREN became the new face of Saint Laurent, and starred as the model for the fashion house's eyewear campaign. Heavily influenced by music, his fashion is also garnering worldwide recognition, and has landed him in covers for Dazed Korea and Vogue Hong Kong.

LØREN has already started to break barriers as a true artist, and is bringing back the nostalgia of rock music to this generation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring LØREN

Mar 15, 2023
9:00pm — 9:40pm
Presented by
Jaded & Balming Tiger
Pop Punk