Snøw Bio
Written by Rick Florino
Salem sits on the North Shore of Massachusetts about 22 miles from Boston. Of course, its infamous history remains synonymous with the Salem Witch Trials and, on a brighter note, a month-long annual Halloween celebration for the entirety of October. Conjuring his own sonic alchemy, rapper, singer, multi-instrumentalist, and producer Snøw has quietly materialized out of the sleepy small town as a platinum-certified phenomenon with streams in the billions and critical acclaim from the likes of Billboard, Idolator, Notion, and more.
Stitching together D.I.Y. rap and emo catharsis with artful instrumentation, alternative vision, and airtight songcraft, he continues to evolve on his 2023 EP for Nettwerk.
“My goal is to dabble in everything,” he states. “I don’t ever just lean towards one specific style. I have a ton of musical inspirations, so I want to pull in as much as possible.”
As a kid, Snøw instantly gravitated towards music. During Sunday service, he fixated on the church band, studying every element from the drums and the guitar to the vocals. In seventh grade, he picked up piano as an elective. His parents eventually bought him a keyboard and

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Snøw

Mar 17, 2023
9:00pm — 9:40pm
Presented by
The Line of Best Fit
Salem, MA
Professional Connections
Snøw is seeking the following:
  • Brand Partnership
  • Other Artists to Tour With
  • Booking Agent - US
  • Publishing
  • Sync/Music Supervisors