credit: Holly McCandless-Desmond
Natalie Shay is a multi-award-winning musician from North London. She has established a growing loyal fanbase through her explosive live performances and unforgettable anthems.
With indie pop leanings and ferocious guitar playing, Shay's references range from Haim and Robyn to Taylor Swift. Her relatable lyrics touch on love, self-discovery and the everyday experiences of a twenty-something.
Natalie has appeared in publications such as Billboard, Clash, Wonderland, Under The Radar and The Line of Best Fit, and has partnered with brands such as Reebok, Fender and Blackstar Amps. She has landed Spotify’s New Music Friday in 12 countries and performed on national UK TV on CBBC's "Saturday Mash Up!". She's supported by BBC Introducing and latest single The Edge was played on Radio One's Future Pop. She's also been playlisted by Amazing Radio in both the UK & US. Her features on huge EDM tracks by Grum (Anjunabeats), Giuseppe Ottaviani and Kryder (Black Hole) now total over 7million streams.
Following a big summer appearing at renowned UK festivals such as Reading, Y Not?, BST in Hyde Park, Natalie headlines Omeara in London on 3rd March before heading to SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.