VLURE defy the rules, they rip up genre trends and create new ones. With a certain honesty and a visceral vulnerability, they confront you and get under your skin. They make you feel things, the way music should. The Glasgow five piece, made up of producers, poets, instrumentalists and multidisciplinary artists blur the lines between live electronics, modern production tech and the performance sensibilities of their post-punk contemporaries. Influenced by, and taking queues from everything from UK rave and trance to happy hardcore and leftfield pop, all packaged in a punk laced wrapper, self producing everything they have released til date, Vlure move genres around as if it was indeed fluid. Their synth laden hooks and heavy club influenced rhythms find their way twisting around emotionally confronting lyrics. The live performance presents itself in an intense, yet life affirming moment. Analogue synths bounce off samplers, live breakbeats and angular jagged guitars. Frontman Hamish Hutcheson commands the attention of every stage, looking into the whites of spectators eyes, leaving them with no choice but to let go and engage as he lays his experience bare.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring VLURE

Mar 17, 2023
1:20am — 1:50am
Presented by
Scotland at SXSW
Mar 19, 2023
1:00am — 1:45am
Presented by
BBC Introducing
Professional Connections
VLURE is seeking the following:
  • Label
  • Distribution - US
  • Distribution - Worldwide
  • Booking Agent - US
  • Publishing
  • Sync/Music Supervisors