How We Found Our Sound
Lead singer Ray Benson describes how a bunch of East Coast counter-culture hippies almost singlehandedly revived interest in Western swing country music. After being rejected by Nashville, Willie Nelson invites them to move to Austin. The band arrives in 1973, just as the rest of the world is beginning to discover the new sound that's come to be called Outlaw Country. Through a mix of rare photos and footage -- including the legendary "lost Terlingua concert" shot by Nicholas Ray, we see and feel how the band broke down the boundaries between rednecks and hippies. Made possible in part with a grant from Humanities Texas, the state affiliate of the National Endowment for the Humanities.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Louis Black, Lonnie Cooper, Kristin Johansen-Berg
Alan Berg, Cody Ground
Asleep at the Wheel
Coordinating Producer: Lauren Yap, Associate Producer: Collins Swords, Producer for the SPTM: Jane Palacios