How We Found Our Sound

Lead singer Ray Benson describes how a bunch of East Coast counter-culture hippies almost singlehandedly revived interest in Western swing country music. After being rejected by Nashville, Willie Nelson invites them to move to Austin. The band arrives in 1973, just as the rest of the world is beginning to discover the new sound that's come to be called Outlaw Country. Through a mix of rare photos and footage -- including the legendary "lost Terlingua concert" shot by Nicholas Ray, we see and feel how the band broke down the boundaries between rednecks and hippies. Made possible in part with a grant from Humanities Texas, the state affiliate of the National Endowment for the Humanities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Film Screenings

Mar 12, 9:00am CST – Mar 21, 9:00am CDT
9:00am10:48am
Availability:United States

Credits

Director:

Alan Berg

Executive Producer:

Louis Black, Lonnie Cooper, Kristin Johansen-Berg

Producer:

Scott Hamilton

Editor:

Alan Berg, Cody Ground

Production Designer:

Vicky Andres

Sound Designer:

Eric Friend

Music:

Asleep at the Wheel

Principal Cast:

Ray Benson

Additional Credits:

Coordinating Producer: Lauren Yap, Associate Producer: Collins Swords, Producer for the SPTM: Jane Palacios

Contact

Public Film Contact:

Scott Hamilton
Arts+Labor
scott@artsandlabor.co
512-374-0000

Publicity Contact:

lauren yap
lauren.yap@artsandlabor.co
512-374-0000

Details

Primary Entry:
Platinum Badge
Film Badge
Secondary Entry:
Music Badge
Interactive Badge
Film Festival Wristband
Year:

2022

Premiere Status:

World Premiere

Genre:

Documentary, Music

Screening in:

Texas Shorts Program

Screening Section:

Texas Shorts Competition presented by IMDbPro

Screening Category:

Documentary Short

Country:

United States

Language:

English

Runtime:

11 mins