Leading with Purpose

Mar 12, 2022

2:30pm – 3:30pm CT

In his upcoming book RUNNING WITH PURPOSE: How Brooks Outpaced Goliath Competitors to Lead the Pack, Brooks Running Company CEO Jim Weber shares how he led a passionate, committed team to transform a failing business into a billion-dollar brand in the ultracompetitive global running market. Today, people are yearning for authentic leadership and want to attach to brands and people they can trust. Jim offers insights and principles from his book that he believes are essential to building trust and drawing people to a purpose bigger than themselves.

Jim’s journey at Brooks and beyond is a framework for anyone looking to apply purpose in their life – both professionally and personally. Pick a path, commit, and work every day to make a difference. Run, Live, and Lead with Purpose.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jim Weber
Jim Weber

Brooks Running Co

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge