Running with Purpose
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose starts with Jim Weber’s seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim Weber became the CEO of Brooks. He was the struggling brand’s fourth CEO in two years, and the staff betting pool had him lasting four months. A lifelong competitor, Jim devised a one-page strategy that he believed would save the company and also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. Brooks’ success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012.
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