Across the Metaverse: Independent Music in XR

Mar 17, 2022

2:30pm – 3:30pm CT

The metaverse and XR offers a vast and untapped playground and revenue source for the music industry but figuring out how to access the tech-forward fans who inhabit the space is still a work in progress. Megastars like Lil Nas X and Ariana Grande have made triumphant appearances in front of millions of fans in the technicolor open-worlds of Roblox and Fortnite and festivals from Glastonbury to Burning Man have hosted amazing virtual events to great acclaim. But if I'm an independent music-maker or label just getting back on my feet after lockdown how do I get started in XR? Who holds the keys to the kingdom and how do I make the metaverse work for me? This panel will explore these questions and offer insights and practical advice to help get you started.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Theon Cross
photo of Anne Mckinnon
Anne Mckinnon

Ristband Inc

photo of Crispin Parry
Crispin Parry

British Underground

photo of Jon Vlassopulos
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge