When it comes to brand strategy, there is only one word that should come to mind: omnichannel. More and more brands are focusing on this strategy as the primary driver for reaching their target audience and providing the optimal digital experience. From next best action to sequential messaging, omnichannel can open new and innovative ways for brands to deliver their message or provide content in a way that reaches their audience at the right point in their journey. That journey is no longer linear and requires agility and leading technology in order to provide the best user experience to drive conversions. This panel discussion featuring marketers from across the advertising spectrum will discuss how brand and omnichannel strategies impact major platforms like Google, The Trade Desk and Microsoft and how brands need to adapt.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.