What Makes TikTok Tick

Mar 13, 2022

2:30pm – 3:30pm CT

How can you make TikTok work for your brand? In this presentation, Jorge Ruiz, Head of Marketing Science at TikTok, and Pranav Yadav, CEO Neuro-Insight, share the findings of the first-ever independent neuro analysis of the world’s hottest platform. The study reveals revolutionary insights such as TikTok sees higher receptiveness of brand messaging, calls-to-action, and ad breakthrough compared to other platforms. Watch these two motivational speakers share powerful insights regarding the impact of ads on TikTok and how a few key shifts in how your business approaches TikTok can create engaging content that pulls in an eager and motivated audience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jorge Ruiz
photo of Pranav Yadav
Pranav Yadav


Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge