The world has been holding businesses accountable over a positive impact on the planet. However, experts still disagree on how to calculate a brand’s social and environmental impacts on the planet.
With ongoing advances in tech, we will soon find out and demand much more from brands. Companies will have to invest significantly more financial resources to mitigate adverse effects in the short and long term.
Will technology suffice to settle this bill, or will we pay dearly for the final product? Who will be able to afford it?