Powering Diverse and Multicultural Voices

Date TBA

Marketers and publishers have the power to make societal change. Join Somer Simpson, VP of Product at Quantcast, Damian Benders, General Manager at B Code Media and Gonzalo Del Fa, President at GroupM Multicultural for a session that explores the role marketers and publishers play on the open internet and how they can harness their power to influence brand accountability, drive more diverse content offerings and support minority and women-owned and operated organizations. They will discuss how they are challenging social norms and classic approaches to advertising by pivoting media dollars towards minority-owned and operated publishers and media companies at scale to help promote equality and level the playing field for all.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session